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Social Networking and Fundraising: The Basics

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So many people of all ages are now familiar with the various social networking sites that it is becoming a great means of communication. It’s also a great way for businesses and charities to reach wide swathes of potential customers or supporters. Animal charities, such as the RSPCA, have pages on social networks for people to ‘like’ in order to support and promote awareness of their shelters.

If you are thinking of ways to support your favourite charity, a fundraiser advertised through one of the social network sites could be a real winner. Your fundraiser could be anything: a sponsored event, school fair or charity car wash, or perhaps you want to do something a bit more adventurous and do a skydive (the video of which you could upload onto the sites afterwards to ‘mop up’ some more donations). And in order to promote that event, why not take advantage of a system that is easy to use and reaches far more people than you could hope to reach with a standard form of advertising for a fundraising event like leaflets or posters? What’s more, using social networking sites for fundraisers is usually free.

You’ll need to be a bit tech-savvy if you want to set up a fundraiser events page on a social network site. You’ll need to create a page that will attract interest and encourage people to click on your link: create something eye-catching with a title that intrigues. Don’t just stick to one site, either – get your page on as many sites as you can to increase the likelihood that people will see it.

If you are planning to raise money for one particular charity, you should contact that charity first to ask whether they have any particular rules or requirements about fundraisers carried out in their name. Once you have the all-clear, create your page and load them up, inviting friends and friends-of-friends and indeed ‘everyone’ to join the event.

Give them all the information they need about how they can support the charity and your fundraiser: try to make it easy for them to donate if they can’t attend in person (remember that few of those who see the event advertised will live close enough to be there personally).

If you get more than 200 people signed up to your page, you can look to see if any commercial enterprises might want to sponsor your page: if a business knows that 200 or more people will look at your page, they may want to pay you to advertise on it (which is more money for the shelters or whichever other charity you have chosen to support).

Finally, keep the page active: every time you post something new on it, it will appear in members’ notifications and remind them of the event. And be sure to tell everyone how much you’ve managed to raise as a result of their support!

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This is a guest post by Claire Chat a new Londoner, travel passionate and animal lover. She blogs about Pets and Travelling in Europe. If you want Claire to write you specific content, you can find email her here or contact her on Twitter (Claire_Chat).

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